{"id":4508,"date":"2025-12-02T11:06:08","date_gmt":"2025-12-02T04:06:08","guid":{"rendered":"https:\/\/c4ir.vn\/?p=4508"},"modified":"2025-12-02T11:07:04","modified_gmt":"2025-12-02T04:07:04","slug":"tieu-diem-ai-khi-tro-ly-ao-di-cho-thay-nguoi-va-bai-toan-nang-luong-toan-cau","status":"publish","type":"post","link":"https:\/\/c4ir.vn\/en\/tieu-diem-ai-khi-tro-ly-ao-di-cho-thay-nguoi-va-bai-toan-nang-luong-toan-cau\/","title":{"rendered":"Ti\u00eau \u0111i\u1ec3m AI: Khi tr\u1ee3 l\u00fd \u1ea3o ‘\u0111i ch\u1ee3’ thay ng\u01b0\u1eddi v\u00e0 b\u00e0i to\u00e1n n\u0103ng l\u01b0\u1ee3ng to\u00e0n c\u1ea7u"},"content":{"rendered":"

C\u00e1ch m\u1ea1ng mua s\u1eafm: Khi AI n\u1eafm quy\u1ec1n quy\u1ebft \u0111\u1ecbnh<\/h2>\n

B\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng giao th\u1ebb t\u00edn d\u1ee5ng \u0111\u1ec3 AI t\u1ef1 quy\u1ebft \u0111\u1ecbnh mua g\u00ec cho b\u1eefa t\u1ed1i hay ch\u1ecdn m\u00f3n qu\u00e0 sinh nh\u1eadt? C\u00e2u h\u1ecfi t\u01b0\u1edfng ch\u1eebng nh\u01b0 vi\u1ec5n t\u01b0\u1edfng n\u00e0y \u0111ang tr\u1edf th\u00e0nh th\u1ef1c t\u1ebf. C\u00e1c \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 nh\u01b0 Google v\u00e0 OpenAI \u0111ang t\u00edch c\u1ef1c t\u00edch h\u1ee3p t\u00ednh n\u0103ng cho ph\u00e9p c\u00e1c tr\u1ee3 l\u00fd \u1ea3o kh\u00f4ng ch\u1ec9 g\u1ee3i \u00fd m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp nghi\u00ean c\u1ee9u, so s\u00e1nh v\u00e0 th\u1ef1c hi\u1ec7n giao d\u1ecbch thay cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

D\u1eef li\u1ec7u m\u1edbi nh\u1ea5t t\u1eeb Statista<\/a> cho th\u1ea5y m\u1ed9t s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9: Kho\u1ea3ng 25% ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i 18-39 \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng ho\u1eb7c quan t\u00e2m \u0111\u1ebfn vi\u1ec7c d\u00f9ng AI \u0111\u1ec3 mua s\u1eafm. \u0110\u00e1ng kinh ng\u1ea1c h\u01a1n, 40% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd \u0111\u00e3 t\u1eebng mua h\u00e0ng d\u1ef1a tr\u00ean g\u1ee3i \u00fd c\u1ee7a nh\u1eefng “KOL \u1ea3o” (nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng do AI t\u1ea1o ra).<\/p>\n

\u0110\u1ec3 th\u00edch nghi v\u1edbi l\u00e0n s\u00f3ng n\u00e0y, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 thanh to\u00e1n \u0111ang ch\u1ea1y \u0111ua n\u00e2ng c\u1ea5p h\u1ea1 t\u1ea7ng:<\/p>\n

Visa v\u1eeba ra m\u1eaft “Giao th\u1ee9c T\u00e1c nh\u00e2n Tin c\u1eady”<\/a> (TAP) nh\u1eb1m x\u00e1c minh danh t\u00ednh ng\u01b0\u1eddi mua, gi\u00fap ng\u01b0\u1eddi b\u00e1n ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 l\u1ec7nh mua t\u1eeb AI h\u1ee3p ph\u00e1p v\u00e0 \u0111\u00e2u l\u00e0 bot \u0111\u1ed9c h\u1ea1i.<\/p>\n

Walmart v\u00e0 OpenAI \u0111\u00e3 b\u1eaft tay \u0111\u1ec3 ki\u1ebfn t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm “AI-first” (\u01b0u ti\u00ean AI).<\/p>\n

T\u1ea1i Ch\u00e2u \u00c1, Alibaba, Amazon \u1ea4n \u0110\u1ed9 v\u00e0 Flipkart \u0111ang t\u1ed1i \u01b0u h\u00f3a thu\u1eadt to\u00e1n hi\u1ec3n th\u1ecb<\/a> \u0111\u1ec3 h\u00e0ng h\u00f3a d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c AI Agent t\u00ecm th\u1ea5y v\u00e0 l\u1ef1a ch\u1ecdn.<\/p>\n

S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y bu\u1ed9c c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c: t\u1eeb t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) sang t\u1ed1i \u01b0u h\u00f3a cho c\u00f4ng c\u1ee5 t\u1ea1o sinh<\/a> (GEO\/GXO). Cu\u1ed9c chi\u1ebfn gi\u00e0nh th\u1ecb ph\u1ea7n gi\u1edd \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 thu h\u00fat m\u1eaft nh\u00ecn c\u1ee7a con ng\u01b0\u1eddi, m\u00e0 l\u00e0 l\u1ecdt v\u00e0o “m\u1eaft xanh” c\u1ee7a c\u00e1c thu\u1eadt to\u00e1n AI.<\/p>\n

M\u1eb7t tr\u00e1i c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n: An ninh v\u00e0 “H\u00f3a \u0111\u01a1n ti\u1ec1n \u0111i\u1ec7n”<\/h2>\n

S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a AI \u0111i k\u00e8m v\u1edbi c\u00e1i gi\u00e1 kh\u00f4ng r\u1ebb v\u1ec1 m\u1eb7t t\u00e0i nguy\u00ean v\u00e0 an ninh.<\/p>\n

1. C\u01a1n kh\u00e1t n\u0103ng l\u01b0\u1ee3ng<\/strong><\/p>\n

M\u1ed9t b\u00e1o c\u00e1o g\u00e2y ch\u1ea5n \u0111\u1ed9ng t\u1eeb Goldman Sachs<\/a> d\u1ef1 b\u00e1o nhu c\u1ea7u \u0111i\u1ec7n n\u0103ng cho c\u00e1c trung t\u00e2m d\u1eef li\u1ec7u s\u1ebd t\u0103ng v\u1ecdt 175% v\u00e0o n\u0103m 2030. C\u00e1c chuy\u00ean gia t\u1eeb Financial Times v\u00e0 MIT c\u1ea3nh b\u00e1o r\u1eb1ng n\u1ebfu kh\u00f4ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n n\u0103ng l\u01b0\u1ee3ng v\u00e0 h\u1ea1 t\u1ea7ng l\u01b0\u1edbi \u0111i\u1ec7n, \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a AI c\u00f3 th\u1ec3 b\u1ecb k\u00ecm h\u00e3m. Vi\u1ec7c m\u1edf r\u1ed9ng ngu\u1ed3n cung \u0111i\u1ec7n, gi\u00e1 th\u00e0nh n\u0103ng l\u01b0\u1ee3ng v\u00e0 t\u00ednh b\u1ec1n v\u1eefng \u0111ang tr\u1edf th\u00e0nh nh\u1eefng bi\u1ebfn s\u1ed1 quan tr\u1ecdng trong ph\u01b0\u01a1ng tr\u00ecnh ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7.<\/p>\n

2. An ninh m\u1ea1ng v\u00e0 chi\u1ebfn tranh \u0111i\u1ec7p b\u00e1o<\/strong><\/p>\n

H\u00e3ng b\u1ea3o m\u1eadt Anthropic v\u1eeba ph\u00e1t \u0111i c\u1ea3nh b\u00e1o v\u1ec1 m\u1ed9t xu h\u01b0\u1edbng t\u1ea5n c\u00f4ng m\u1ea1ng m\u1edbi<\/a> \u0111\u1ea7y tinh vi: C\u00e1c hacker \u0111ang s\u1eed d\u1ee5ng ch\u00ednh c\u00e1c t\u00e1c nh\u00e2n AI \u0111\u1ec3 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch gi\u00e1n \u0111i\u1ec7p nh\u1eafm v\u00e0o c\u00e1c c\u00f4ng ty t\u00e0i ch\u00ednh, h\u00f3a ch\u1ea5t v\u00e0 c\u01a1 quan ch\u00ednh ph\u1ee7. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u c\u1ea5p thi\u1ebft cho c\u00e1c \u0111\u1ed9i ng\u0169 an ninh m\u1ea1ng ph\u1ea3i s\u1eed d\u1ee5ng ch\u00ednh AI \u0111\u1ec3 ph\u00f2ng th\u1ee7 v\u00e0 ph\u00e1t hi\u1ec7n m\u1ed1i \u0111e d\u1ecda.<\/p>\n

Cu\u1ed9c \u0111ua ph\u00e1p l\u00fd v\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb n\u1ed9i dung<\/h2>\n

Khi ranh gi\u1edbi gi\u1eefa th\u1ef1c v\u00e0 \u1ea3o ng\u00e0y c\u00e0ng mong manh, c\u00e1c nh\u00e0 l\u00e0m lu\u1eadt \u0111ang n\u1ed7 l\u1ef1c thi\u1ebft l\u1eadp nh\u1eefng “h\u00e0ng r\u00e0o” b\u1ea3o v\u1ec7. FDA (M\u1ef9) \u0111ang xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng vi\u1ec7c \u1ee9ng d\u1ee5ng AI t\u1ea1o sinh trong c\u00e1c thi\u1ebft b\u1ecb y t\u1ebf s\u1ee9c kh\u1ecfe t\u00e2m th\u1ea7n. Trong khi \u0111\u00f3, \u1ee6y ban Ch\u00e2u \u00c2u (EC) \u0111ang kh\u1edfi \u0111\u1ed9ng l\u1ed9 tr\u00ecnh x\u00e2y d\u1ef1ng b\u1ed9 quy t\u1eafc d\u00e1n nh\u00e3n n\u1ed9i dung do AI t\u1ea1o ra, d\u1ef1 ki\u1ebfn ho\u00e0n thi\u1ec7n v\u00e0o n\u0103m 2026.<\/p>\n

\u0110\u1ed9ng th\u00e1i n\u00e0y l\u00e0 ho\u00e0n to\u00e0n c\u00f3 c\u01a1 s\u1edf khi m\u1ed9t th\u1ed1ng k\u00ea t\u1eeb Graphite.io ch\u1ec9 ra r\u1eb1ng: \u0110\u1ebfn n\u0103m 2025, l\u01b0\u1ee3ng n\u1ed9i dung v\u0103n b\u1ea3n tr\u00ean internet do AI s\u1ea3n xu\u1ea5t \u0111\u00e3 ngang b\u1eb1ng, th\u1eadm ch\u00ed \u0111\u00f4i khi v\u01b0\u1ee3t qua s\u1ed1 l\u01b0\u1ee3ng do con ng\u01b0\u1eddi vi\u1ebft ra. Internet \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nguy c\u01a1 b\u00e3o h\u00f2a th\u00f4ng tin nh\u00e2n t\u1ea1o, khi\u1ebfn vi\u1ec7c x\u00e1c th\u1ef1c ngu\u1ed3n g\u1ed1c th\u00f4ng tin tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\"Ti\u00eau<\/p>\n

G\u00f3c nh\u00ecn chuy\u00ean gia: T\u01b0\u01a1ng lai l\u00e0 s\u1ef1 c\u1ed9ng t\u00e1c<\/h2>\n

M\u1eb7c d\u00f9 r\u1ee7i ro l\u00e0 hi\u1ec7n h\u1eefu, nh\u01b0ng ti\u1ec1m n\u0103ng c\u1ee7a AI v\u1eabn v\u00f4 c\u00f9ng to l\u1edbn n\u1ebfu \u0111\u01b0\u1ee3c qu\u1ea3n tr\u1ecb \u0111\u00fang c\u00e1ch. Di\u1ec5n \u0111\u00e0n Kinh t\u1ebf Th\u1ebf gi\u1edbi (WEF) trong s\u00e1ch tr\u1eafng m\u1edbi nh\u1ea5t \u0111\u00e3 nh\u1ea5n m\u1ea1nh vi\u1ec7c c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy: Coi c\u00e1c t\u00e1c nh\u00e2n AI (AI Agents) l\u00e0 nh\u1eefng c\u1ed9ng s\u1ef1 th\u1ef1c th\u1ee5 thay v\u00ec ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 d\u1ef1 \u0111o\u00e1n.<\/p>\n

\u0110\u1ed3ng th\u1eddi, vi\u1ec7c \u1ee9ng d\u1ee5ng AI c\u00f3 tr\u00e1ch nhi\u1ec7m kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro ph\u00e1p l\u00fd m\u00e0 c\u00f2n c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u0129 m\u00f4, nh\u01b0 d\u00e2n ch\u1ee7 h\u00f3a d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n t\u00e0i ch\u00ednh hay t\u1ed1i \u01b0u h\u00f3a h\u1ec7 th\u1ed1ng n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

Ngu\u1ed3n: T\u1ed5ng h\u1ee3p t\u1eeb B\u00e1o c\u00e1o Di\u1ec5n \u0111\u00e0n Kinh t\u1ebf Th\u1ebf gi\u1edbi, Statista v\u00e0 Goldman Sachs.<\/em><\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

M\u1ed9t s\u1ef1 thay \u0111\u1ed5i r\u00f5 r\u1ec7t trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9: Kho\u1ea3ng 25% ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i 18-39 \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng ho\u1eb7c quan t\u00e2m \u0111\u1ebfn vi\u1ec7c d\u00f9ng AI \u0111\u1ec3 mua s\u1eafm.<\/p>","protected":false},"author":1,"featured_media":4510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","td_post_video":[]},"categories":[3],"tags":[64],"class_list":["post-4508","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tri-tue-nhan-tao","tag-tri-tue-nhan-tao"],"_links":{"self":[{"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/posts\/4508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/comments?post=4508"}],"version-history":[{"count":0,"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/posts\/4508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/media\/4510"}],"wp:attachment":[{"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/media?parent=4508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/categories?post=4508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c4ir.vn\/en\/wp-json\/wp\/v2\/tags?post=4508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}