ActivitiesEventsAEF 2026: Preparing reception and forum promotion plans at the airport

AEF 2026: Preparing reception and forum promotion plans at the airport

On September 24, the Organizing Committee of the 2026 Autumn Economic Forum (AEF 2026) conducted a working session and site survey at Tan Son Nhat International Airport alongside relevant agencies to discuss detailed plans for organizing, welcoming, and supporting delegates during the event.

Tan Son Nhat International Airport is identified as one of the first and most critical touchpoints for both domestic and international delegates arriving in Ho Chi Minh City. To ensure the best possible experience, the reception plan for AEF 2026 is expected to be implemented comprehensively with the following components:

  • Setting up dedicated booths and direct information points for AEF 2026.
  • Installing event identity standees in key areas.
  • Deploying a standby team of volunteers to assist delegates with procedures, luggage handling, information provision, and transportation coordination.
AEF 2026: Chuẩn bị phương án đón tiễn và giới thiệu Diễn đàn tại sân bay
The Organizing Committee of the 2026 Autumn Economic Forum (AEF 2026) conducts a working session and site survey at Tan Son Nhat International Airport with relevant agencies to prepare for the reception and support of delegates during the event. Photo: HCMC C4IR]

Expanding promotional space at the city's gateway

In addition to logistics and reception efforts, the Organizing Committee has proposed discussions with airport management regarding the utilization of visual display channels to promote the image of AEF 2026. Solutions currently under consideration include utilizing the terminal's digital screen network and integrating forum information into relevant publications and media channels throughout the passengers' journey.

The strategies implemented at the airport go beyond merely serving attending delegates; they also aim to expand the event's "media touchpoints." This approach helps bring information about the 2026 Autumn Economic Forum closer to the passenger community, strategic partners, and international tourists from the moment they set foot in Ho Chi Minh City.

From reception and visual identity to media promotion and networking, every component is being thoroughly reviewed and refined by the Organizing Committee. All efforts are geared toward preparing for a professional, well-organized AEF 2026 that leaves a profound international impression.

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